Hellyeah AI
Software engineer
Dec 2025 to present
- Built HellYeah's in-house Ops Alerting Engine to surface business-state and money-loss anomalies, deduplicate incidents, resolve cleared conditions, and drive actions from Slack.
- Instrumented the service stack with OpenTelemetry and shipped the PostHog funnel, acquisition monitor, and dashboards for activation, channel ROI, and launch operations.
- Built BRB-Machine, a Hermes-powered BD engine connecting Clay, Smartlead, Pipedrive, Slack, Read.ai, and Cal.com across sourcing, qualification, outreach, and meeting capture.
- Built the original Google Ads engine and the multi-platform foundation for Meta, including platform-specific campaign models, account provisioning, metrics sync, and reconciliation.
- Reverse-engineered Kling and Seedance 2.0 video-generation APIs and connected them to internal AI-agent workflows.






